Ad Business Operations Analyst

Social Gaming Network San Francisco , CA 94118

Posted 2 months ago

As a leading mobile games developer, Jam City is looking to "level up" our talent. We're on the hunt for innovators who consider themselves dynamic, collaborative and thrive in a fast-paced environment.

PERKS & BENEFITS

Unlimited Vacation, Paid Sick Days & Holidays*

100% Employee Covered Medical, Dental, Vision Plan Base Plan*

Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More*

Catered Lunches & Well-stocked Kitchens

Onsite Gym & Wellness Activities (Yoga & Zumba)*

Happy Hours

Company Events

Dog-Friendly*

  • Only applies to full-time positions.

ABOUT THE ROLE

Jam City is on the hunt for an Ad Business Operations Analyst in San Francisco to work on ad monetization (customer lifecycle) initiatives across our portfolio of mobile games. This role will support Jam City's Ad Monetization Team to provide insight and conduct yield experiments based on ad revenue strategy. The ideal candidate loves playing mobile games and has a knack for performance marketing; they are detail-oriented, curious and motivated to deliver impactful insights.

You will be part of a successful and agile group within Jam City that is looking to continue its tradition of year-over-year growth. The team members are well versed in mobile and online advertising technology and are passionate about uncovering insight that drives value to the business. Curiosity is rewarded with autonomy and empowerment. We highly value those individuals that allow the data to tell the story and drive decisions.

RESPONSIBILITIES

  • Use data to understand player behavior that drives retention, engagement and monetization.

  • Create and execute yield optimization strategies to generate the highest return across a variety of ad networks: Facebook, Google AdMob, IronSource, Unity, etc.

  • Partner with game studios and analytics teams to define and implement key performance indicators (KPIs) related to ad revenue and engagement (CPM, ARPDAU, etc.).

  • Support the forecast process with various business stakeholders.

  • Understand game metrics to inform hypotheses and create A/B testing experiments with clear and measurable success criteria.

  • Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights.

  • Create models, tools and frameworks designed for growth of the ad revenue business.

  • Identify and troubleshoot any data discrepancies with data platform team and analytics.

QUALIFICATIONS

  • 2-4 years of experience in a product, data or business analyst role.

  • Proven SQL, Excel and data analysis experience.

  • Does not miss the fine details; extremely observant.

  • Not afraid to explore messy data sets to find answers.

  • Creative enough to challenge conventional yield strategies and find the optimal solution.

  • BA/BS Degree in marketing or equivalent.

  • Ability to use Google Slides to summarize and visualize concepts.

  • Excellent communication skills to technical and non-technical audiences.

NICE TO HAVE

  • Working knowledge of Python, R or other statistical programming.

  • Experience with data tools such as Tableau & Databricks.

  • Experience working with F2P games.

ABOUT JAM CITY

Jam City is an award-winning mobile entertainment studio providing unique and deeply engaging games that appeal to a broad, global audience.

Led by CEO Chris DeWolfe, former MySpace co-founder and CEO, and COO Josh Yguado, former 20th Century Fox executive, Jam City is the creative powerhouse behind some of the highest-grossing and most enduring mobile games. Jam City's global franchise Cookie Jam has generated more than half a billion dollars, and Panda Pop has more than 120 million downloads to date.

The company also is the go-to studio for Hollywood, having developed immersive, narrative-rich mobile games around iconic entertainment brands. The company's popular RPG game Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018.

Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogot, Burbank, Cedar Falls, San Diego, San Francisco, and Toronto.


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Ad Business Operations Analyst

Social Gaming Network