Acquisitions Marketing Manager, Sellside, Global Partnerships

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This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Los Angeles, CA, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 3 years of experience in digital media sales, marketing, or advertising.

• Experience in writing marketing communications.

Preferred qualifications:

• 3 years of experience in relevant B2B growth marketing.

• Experience with mobile app go-to-market or product strategy.

• Experience working in online advertising and business generation industry.

About the job

As a Acquisitions Marketing Manager, you will be a part of the Scaled Acquisitions team in Global Partnerships. This team is focused on acquiring new publishers for our business generation products through both proven marketing strategies and innovative testing initiatives. In this role, you will collaborate with marketing, sales, product, and legal to drive performance marketing strategies for the developer audience. You will be part of a team of marketing specialists responsible for growing traffic, leads, and online acquisitions. You will drive process efficiencies, launch experiments and provide recommendations on campaign and business performance across channels. You should strive to continuously look for ways to improve scale, reach, quality and impact of our developer focused scalable campaigns.

The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Expand Google's app business by managing the strategy, growth, and performance of scaled acquisition channels for Google AdMob.

• Manage poject management of scaled acquisitions channels such as email, referrals, SEO, paid media, webinars, etc. Manage campaign operations, including management of external agencies, budget management, and enhancing performance via data driven optimizations.

• Manage and optimize the delivery of the core strategic and operational processes, including annual planning, monitoring/reporting business performance, global business updates, and quarterly reviews.

• Develop a nuanced understanding of developer journeys through user research to provide actionable market and customer insights for our marketing programs.

• Collaborate across Marketing, Product, Legal, and Sales teams to ensure consistent messaging and narrative throughout the customer journey.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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