Acquisition Marketing Manager

About Wellth

Wellth strives to motivate and incentivize healthy habits through individualized care plans. Our approach draws on a unique combination of behavioral economics, habit science, and cutting-edge technology to drive positive behavior and habit change among some of the US's most underserved and high-needs patient populations. Our work has produced demonstrable results, with several large health insurers reporting significant reductions in hospitalization rates by up to 44% in some cases. Our ambition is to be more than just another digital health startup; we aspire to be a category leader in the $88B health outcomes market, singularly focused on improving the lives and medical outcomes of historically hard-to-engage populations. Our work immediately impacts people's lives daily; we have served over 50,000 patients and prevented an estimated 15,000 days in the hospital and 530 lives.

Role Summary

As the second hire of the growing Acquisition Marketing team, your job is to help codify and productize our acquisition efforts, creating, executing, and optimizing processes, strategies and creative to ensure success as we scale and grow.

Acquisition Marketing is the bridge to our user base, tasked with getting into the hearts and minds of our consumers, understanding their motivations, fears, how they use healthcare, and how we can best support them on their journey to becoming healthier. We parlay this user knowledge into multi-channel outreach campaigns, sending out millions of SMS, emails, and direct mail and as we grow, so too will the volume of our consumer touchpoints.

This is a highly collaborative role-you'll work with our in-house Product, Design, Data, Operations, and Customer Success teams, as well as externally with our healthcare partners.

Equal parts creative and analytical, strategic and executional, we're looking for an extremely organized, process-driven person who moves fast, loves making order of any situation, and experimenting with new tactics and then reporting on their efficacy.

Key Responsibilities

• Acquisition Strategy:

• Conduct qualitative user research on our core demo and pitch ways to evolve our marketing strategies to better serve them

• Identify and create high-value content to aid in the conversion funnel, examples being video, testimonials, web copy, blog posts, social posts

• Project Management:

• Plan, coordinate, and execute marketing projects to ensure timely delivery and successful implementation

• Run our outreach materials submission, feedback, and approvals process with customers

• Master the orchestration process of our outreach campaigns and identify areas for improvement & run tests to optimize their effectiveness

• Detail-Oriented Execution:

• Pay meticulous attention to detail in all aspects of marketing initiatives, ensuring accuracy and quality.

• Conduct thorough analysis and reporting on campaign performance, keeping a close eye on our activation rates and other key metrics

• Process Optimization:

• Identify opportunities to streamline and improve marketing processes for increased efficiency.

• Implement best practices to enhance the overall effectiveness of marketing operations.

Qualifications

• Bachelor's degree

• 3-5 years experience in marketing-related role

• Proven project management skills with the ability to manage multiple projects simultaneously.

• Extremely detail-oriented, with a focus on delivering high-quality work.

• Excellent written and verbal communication skills including direct interfacing with customers / accounts.

• Passion for process improvement and optimization.

• Ability to work collaboratively in a team environment.

• Strong organizational and time management skills.

• Results-driven with a focus towards key metrics

• Experience in working with various design template tools and automation/orchestration tools

• Must come to the office 3 days a week in Marina Del Rey on a hybrid basis

Additional Skills:

• Experience in the healthcare space, with a particular focus on Medicare and Medicaid populations

• Exposure to the creative process/creating marketing assets (copy and/or design)

The benefits of working with us include:

• Flexible working arrangements, supporting strong remote-first practices and tools with the option to work in our excellent gathering space in Marina Del Rey.

• Robust paid time off and generous parental leave program.

• Competitive salary

• Health, dental, vision insurance, and FSA/HSA plans.

• Ability to have a positive impact on people who need it most.

• Support of a highly dedicated team focused on building the future of healthcare.

Base Compensation: $60-100K

Wellth is an equal-opportunity employer. We value diversity at our company. We do not discriminate based on race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or other protected characteristics.