Acquisition Marketing Manager

Petplate New York , NY 10001

Posted 1 week ago

We are seeking an Acquisition Marketing Manager to manage and optimize Pet Plates digital and offline performance marketing efforts. You will be our inhouse expert on Acquisition Marketing strategy and execution, obsessed with driving efficient scale by leveraging on-brand creative assets. You will plan and execute acquisition marketing campaigns in line with our forecasts, hitting or exceeding goals while delivering analysis and reporting to inform related budget planning and operational process.


  • Manage, optimize and scale growth marketing initiatives across all paid channels, including but not limited to: Social Media Platforms, SEM, Podcasts, OTT, Offline (Direct Mail, etc) and new expansion channels as test opportunities are identified.
  • Own performance marketing reporting and provide actionable insights back to the team via weekly performance review and related dashboards.
  • Drive ongoing CAC and LTV analysis per channel to inform spend allocations for each initiative with a keen focus on multi-channel influence and attribution.
  • Develop forecasts by individual campaign/channel and overall to ensure the operations team has visibility into demand.
  • Drive ongoing A/B testing for creative, messaging, and landing pages, sharing learnings cross-functionally.
  • Own all related agency and vendor relationships, driving efficient spend outcomes.
  • Manage audience segmentation and targeting, looking for opportunities to scale best performing on-demo opportunities, and leveraging customer insights data.
  • Work closely with Ecommerce, Email Marketing, Customer Experience, Ops, Dev and other cross-functional teams to optimize the customer journey.
  • Own related creative requests, working closely with design and copy teams, sharing insights on best performing assets to inform creative development direction.
  • Collaborate with Ecommerce Manager on dedicated landing page executions and other web pages as needed.


  • Self-starter with a dual focus on performance marketing and brand creative.
  • Strong analytical and problem-solving skills, matched with the ability to drive growth.
  • Exceptional multi-tasking skills and ability to see the big picture.
  • Detail-oriented, organized, accurate and articulate


  • 3+ years of experience in an acquisition, performance or growth marketing role for a direct-to-consumer subscription business, managing multi-channel campaigns.
  • Must have hands-on expertise with Facebook ads, Adwords and similar digital acquisition platforms.
  • Deep understanding of customer acquisition strategies and related CAC/LTV analysis.
  • Excellent analytical skills; ability to formulate logical, data-driven business insights and test new ideas to improve performance.
  • Comfortable working collaboratively across multiple departments.


  • Competitive salary and benefits.
  • Full medical, dental and vision coverage.
  • Generous vacation policy and flexible PTO.
  • Free Pet Plate for you, and discounts for your friends & family.
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Acquisition Marketing Manager

Relx Group

Posted 2 weeks ago

VIEW JOBS 10/10/2020 12:00:00 AM 2021-01-08T00:00 Key responsibilities * Responsible and accountable for owning, driving and executing an integrated acquisition strategy for XpertHR US. This includes: * Utilizing the full marketing mix including, but not exclusive to email, SEO, PPC, third party, social media, events, webinars and PR * Planning, developing and implementing effective marketing campaigns in line with the customer lifecycle * Driving sales enablement through strong sales and marketing alignment and providing lead management guidance, and where necessary, tools, content and support to allow the sales team to sell more effectively * Working closely with our new business team to drive the sales pipeline and growing the volume of inbound leads to support revenues * Line manager responsibility for 2 FTEs * In this delivery focused role you will be responsible for delivering against acquisition marketing KPIs, accountable for execution and reporting ROI * Use campaign results to evaluate performance, optimize campaigns and formulate a future plan * Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy * Brief and manage agencies and third party media brands on specific marketing campaigns * You will work closely with our specialist marketers, sales team and award winning editorial team and product team to define and communicate our user proposition * You will have a thorough understanding of buying cycle, the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI * Develop an effective relationship with key stakeholder groups, timely communicate marketing activities and results * Copywriting of all advertising and promotional campaigns * Track all marketing campaigns using our analytics platform * You will translate marketing results into sales stories for our sales team Key Skills and Qualifications * Proven knowledge and experience of online marketing techniques, including SEO, PPC, email marketing, social media, and display advertising * Sales alignment and enablement experience will be advantageous * Effective project management and budget management skills * Exceptional organizational skills * A relationship builder with excellent stakeholder management and communication skills * Results driven * Strong copywriting and proof reading skills are a must have in this position * Innovative, enthusiastic, resilient with can-do attitude, problem solver * College/university degree or equivalent. Marketing qualification will be seen as a bonus We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or Please read our Candidate Privacy Policy Relx Group New York NY

Acquisition Marketing Manager