Acquisition Marketing Manager

Hello Alice Philadelphia , PA

Posted 3 weeks ago

Work with a Purpose:

At Hello Alice we are about equal access fueled by technology and powered by everyone who believes that diverse small business participation isnt just the right thing to do, but the smart thing to do. Thats true of our small business owners, and its true of our team. If you agree, keep reading.

Job Summary:

Hello Alice is looking for an ambitious acquisition marketing manager to expand the reach and improve the efficiency of our paid acquisition. As a key member of the marketing team, you will be responsible for overseeing all of our paid channels such as Facebook, Instagram, , and Google as well as be the cross-functional partner to our in-house Brand & Content team and external vendors for production and asset requests..

This is a critical role with significant upside, and is ideal for an experienced, data-driven marketer who can hit the ground running and bring best practices on bidding strategy, creative production workflows, and tracking, and management without needing to learn on the job.

Youll report directly to the Senior Director of Growth Marketing.

Role and Responsibilities:

Heres what youll be working on day-to-day, but as a nimble organization that puts our small business community at the forefront, flexibility is key, and other responsibilities may arise.

  • Work cross-functionally to support the end-to-end process of bringing growth initiatives from concept to launch, including consistent optimization of channel, platform, and acquisition (and reactivation) strategy
  • Perform customer analysis and segment customers into meaningful and actionable cohorts to identify strategic growth marketing opportunities
  • Implement strategies to expand and improve efficiencies by leveraging deep expertise in performance marketing on paid social channels to scale customer acquisition
  • Partner with our Brand and Creative team to build an ever-improving workflow to consistently request, utilize, and deliver feedback on new creative assets to improve channel performance
  • Ensure campaigns (including tests and segmentation) are set up and deployed accurately
  • Regularly communicate performance insights, learnings, and acquisition strategy

Required Skills and Experiences:

  • 5+ years of successfully managing paid acquisition campaigns across various networks such as FB, IG, Google, Snap, Twitter, E-commerce and marketplace experience a plus.
  • Data-driven and analytical with experience working with spreadsheets
  • Endlessly curious about performance marketingyou spend your evenings reading and thinking about performance, and youll do anything to gain an incremental edge over the algorithm
  • Ruthless about optimization, process, and prioritizationpeople know you as exceptionally organized and detail-oriented
  • Strong communication skillsyou can tactfully communicate and are open to feedback from cross-functional partners and teams
  • Love for both the thrill of early-stage startups and the challenges that come with scaling
  • Bachelors degree in Marketing, Business or Ecommerce.

Benefits & Perks

  • Generous PTO days
  • Competitive compensation, benefit, and equity package
  • Work from home stipend
  • Professional development
  • Diverse, fun, and unique work environment

About Hello Alice:

Hello Alice is a digital passport through entrepreneurship, connecting small business owners and entrepreneurs to the resources they need to grow and scale their companies, regardless of industry, geography, capitalization, prior experience or cultural constraints. Were a passionate team building a rapidly-growing, predictive technology that supports hundreds of thousands of small business owners from all 50 states and beyond through our free digital platform, Hello Alice serves all entrepreneurs, and we wholeheartedly believe that if New Majority business owners -- women, people of color, those with military connection, the LGBTQ+ community, entrepreneurs with disabilities, founders from small towns, and immigrants -- are provided better access to capital and growth resources, they can change the world, positively impact our economy, and generate jobs for all. Hello Alice is a venture-backed company with solid financials and a notable list of investors. With 1,100%+ 12-month acquisition growth and 600%+ LTM revenue growth, this is your opportunity to join a blitzscaling venture.

Hello Alice is a fully remote team, so all United States locations are considered.

Hello Alice is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law. // Twitter // Facebook // Instagram // LinkedIn

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Acquisition Marketing Manager

Hello Alice