Acquisition Marketing Manager

ABOUT US:

As a bag company, CALPAK strives to bring together functionality and the joy of traveling, both every day and far away. Join an innovative and collaborative team to continue to inspire our customers to go places and love getting there. We can’t wait to start this journey with you.

JOB DESCRIPTION:

We are seeking a highly skilled and motivated Acquisition Marketing Manager to join our dynamic marketing team. The ideal candidate will have a strong expertise in planning, executing, and managing paid marketing channels to drive business growth. The primary channel focus will be Paid Search, Paid Social, Display, CTV, and Affiliates. This role will report to the Acquisition Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.

If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you!

Requirements

RESPONSIBILITIES:

• Manage acquisition marketing channels including (but not limited to) Paid Social, Paid Search, Display, Affiliate, and CTV
• Partner closely with the Acquisition Director to execute on the strategy, vision, and roadmap to optimize paid marketing channels and work closely with cross functional teams and agency partners to help drive efficiencies
• Monitor and analyze campaign performance, identify trends and opportunities, and provide insights to improve ROAS and MER to achieve acquisition and overall company KPIs
• Collaborate cross-functionally with teams across departments to support new initiatives and build ideas for optimizations
• Advanced experience managing and optimizing campaigns and creative processes from start to finish
• Identify process improvements and implement ways to improve
• Monitor reporting across all channels and ensure performance is on pace and trending to marketing goals
• Build A/B testing plans and implement testing initiatives in key areas such as campaign structure, landing page, messaging, creative, audience, and placement
• Identify and vet new and emerging tactics as they relate to marketing goals
• Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
• Manage tags and pixels, product feeds, and audiences as they pertain to each channel
• Support the marketing department and cross functional teams with any ad hoc projects as needed

QUALIFICATIONS:

• 5+ years of experience in digital marketing with a strong focus on Paid Social, Paid Search, Display, Affiliate, and CTV.
• Bachelor’s Degree in marketing or related field
• 2+ years of experience as a people manager, as well as agency management
• Ability to transform creative and campaign data into actionable insights
• Expertise in creative from conception to analytic results that can help drive ad performance
• Strong understanding and application of conversion tracking and pixel management
• Foundational understanding of attribution and MTA solutions
• Proficiency in Excel & data analytics platforms
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Comfortable with ambiguity and takes initiative to lead projects
• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
• Proven success in working cross-functionally with all levels and effectively communicating/presenting
• Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
• A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
• Experience managing 8 figure budgets is a plus
• DTC and/or fashion and apparel experience is a plus

Benefits

WHY CALPAK: BENEFITS & PERKS

• Annual bonus plan
• Medical, Dental & Vision insurance
• 401K w/ company matching
• Life insurance & Disability coverage
• Accrued paid time off & floating holidays
• Monthly wellness credits
• Dog friendly office
• Employee discount
• Benefits and incentive compensation may be subject to other requirements and conditions