Account Manager PR Consumer Markets (La)

Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation, advance corporate strategy, and build reputation capital and resiliency. We're a proven partner for business and brand transformation. A full-service global firm, we provide strategic communication, marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of the Burson Group and WPP (NYSE: WPP), the creative transformation company.

Burson has an immediate opening for a seasoned Account Manager to join two incredible accounts in our Consumer Sector. This is a terrific opportunity on two exciting global accounts - a leading audio streaming platform and leading live entertainment brand. Do you enjoy music and entertainment? Do you enjoy helping brands push boundaries? Do you have strong media relationships across traditional and social channels? Do you thrive under pressure? If so, this is the role for you.

This role will lead day-to-day support on both accounts and interact daily with client teams and Hill & Knowlton account staff, as well as the ability to collaborate with various Hill & Knowlton practices. This role requires an individual who is proactive, understands how to leverage various channels to reach target audiences, and possesses strong relationships with traditional and social media editors. And most importantly, you are detail-oriented and eager to learn!

The core focus of this role will include working with account and client teams on both day-to-day and longer-lead client projects. In this role you are expected to play a leading part in strategic planning and implementation of campaigns, secure meaningful story opportunities on traditional media and social channels, coordinate various elements of creative events and be able to take responsibility and run with it. You must be capable of providing unique insights and problem-solving guidance while working closely with your team to develop and execute campaigns.

Both accounts require fast decision-making, ability to prioritize, and the expectation that you maintain a thorough understanding of the media landscape.

What you'll be doing:

• Establishing strong client relationships by approaching every project with a client excellence mindset and commitment to quality work that exceeds expectations

• Leveraging existing relationships with traditional media and social editors to secure storytelling opportunities

• Bringing creative and fresh ideas to the table that mirror client priorities with consumer and media interests

• Identifying ways to leverage consumer-friendly content to tell complex stories and working alongside content specialists to deliver client-ready assets

• Crafting thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and industry landscapes

• Developing client messaging and developing compelling brand narratives to share across channels

• Contributing to event planning and execution by providing fresh ideas for how campaigns come to life, managing vendors and staffing client events onsite

• Directly managing and mentoring a collaborative team of smart and enthusiastic PR professionals; ensuring excellence is delivered.

• Developing written materials, including reports, pitches, presentations, analyses, coverage recaps, and general client correspondence

• Leading team and client meetings

• Managing project budgets and developing an understanding of agency financial processes.

What you'll need:

• 5+ years of public relations experience; experience in music, entertainment or consumer is a must.

• Proven experience securing impactful earned media coverage across online, broadcast and social channels in the music, entertainment and consumer space

• An understanding of the evolving media landscape, looking to podcasts and digital channels (e.g., TikTok, Instagram) to round out PR strategies beyond traditional .com and broadcast

• Experience working with celebrity and artist campaigns as well as executing high-profile events

• Best in class presentation skills - we are often expected to design and present PR ideas to internal client teams & stakeholders

• Strong written and verbal communications skills across a range of mediums (social media, long-form content, media materials/press releases, presentations, messaging etc.)

• You're willing to work hard, but also know when to let loose and have fun

• Experienced in: Cision, Microsoft suite of tools, MuckRack, Brandwatch and Google Workspace (a plus)

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, click here for more details - https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us .

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

For more information, visit www.bursonglobal.com .

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