Account Manager, Paid Search

Job Description:

• We're open to hiring for this position in the following states: AZ, CO, CT, FL, GA, IL, IN, MD, MN, NV, NJ, OH, OR, PA, TX, UT, VA, WA, WI

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Advertising provides advertising technology and consumer insights to the world's leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.

Summary Description:

The Search Account Manager is a highly driven individual with a well honed discipline of managing client relationships and portfolio growth. The account leader is well adept at cultivating key client relationships, fully understanding their objectives and goals, and drives towards exceeding agreed upon KPIs. The Account Manager is responsible for driving every aspect of the account management flow - from strategy definition and planning, to successful, flawless campaign execution and optimization.

Responsibilities:

• Excel at key responsibilities that include but aren't limited to a) client strategy definition and execution and b) successful campaign optimization that drive results

Client Strategy:

• Drive flawless campaign execution and optimization

• Ensure agreed upon KPIs are consistently met, according to the client's "source of truth"

• Work with Director of Performance Solutions for Search to ensure consistent training on the latest paid search best practices and strategies are delivered

• Own revenue forecasting and accurate budget pacing

Campaign Optimization

• Paid Search strategies that are aligned to client goals

• Ensure that Paid Search strategies & plans are fully exhaustive and all-encompassing of strategies that are key to driving success for campaigns

• Have a robust understanding of a full funnel strategy using different methods to drive key success metrics for clients.

• Ensure consistency in end client reporting, Account Review templates, status call agendas and overall client engagement approach

• Lead client relationship building, revenue growth and retention initiatives

Required Skills and Experience:

Candidate will be required to have at least 2 years' experience managing SEM and client relationships. Successful candidates may bring experience from an agency, client, or consulting environment. Bachelor's degree required.

Skills and Experience:

• Exceptional Relationship Management: Strong in building trusting and lasting client relationships

• SEM Experience:

• 2+ years of hands on experience managing paid search and shopping campaigns.

• Experience with Performance Max, Discovery, YouTube, Pinterest, Amazon and Walmart campaigns a plus

• Proficient in Google Ads, Bing Ads, Skai, SA360, Pinterest and Optmyzr. Experience in Google Analytics, Salesforce, Google Data Studio and/or DV360 a plus.

• Analytical Skills

• Analyzing and synthesizing information to understand issues and identify options. Able to translate business requirements into reporting/analysis requirements. Ability to utilize / expand prospective business models.

• Technical Abilities

• Expertise in Excel and PowerPoint 2007/2010. Ability to apply troubleshooting tactics to fix issues that may arise.

• Communicating Effectively

• Writes and presents effectively; adjusts to fit the audience and the message; strongly gets a message across.

• Critical Thinking

• Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

• Influencing and Negotiation Abilities

• Promote ideas and persuasively shape stakeholder opinions and negotiate skillfully to create the best outcome possible. Negotiate win-win solutions.

• Detailed Oriented

• Is well organized and resourceful, has the ability to reduce a complex concept or task into something that is manageable and clearly interpreted. Is able to get things done with less and in less time; can work on multiple tasks at once without losing track; foresees and plans around obstacles.

#LI-CW1

Five Principles for Success

Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance

• Only be satisfied with complete success

• Kaizen

Passionately Professional

• Take an uncompromising approach to your work and be determined to be the best

Hypothesize

• Practice

• Validate

• Shikumika

• Use the Rakuten Cycle to succeed in unknown territory

Maximize Customer Satisfaction

• The greatest satisfaction for our teams is seeing their customers smile

Speed!! Speed!! Speed!!

• Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.