Abbvie, Inc Chicago , IL 60602
Posted 2 weeks ago
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Job Description:
Develops comprehensive communications plans for assigned products which support approved marketing strategies.
Conducts input sessions with Clients, Agency, Public Relations and Professional Communications to discuss communications plans for new product opportunities, new product launches, and annual marketing plans.
Develops creative platforms for assigned brand(s). Provides strategic input for Creative Team of Copywriter and Art Director and participates in creative development sessions. Prepares creative platform prior to campaign development.
Presents recommended consumer and professional audience campaigns and tactics to Clients, with the assistance of key Agency Account Management and Creative staff, when appropriate.
Investigates and recommends innovative media and sales promotional opportunities. Works closely with Media Analyst in developing media schedules. Meets regularly with journal and video representatives to keep current on industry trends/information.
Manages development of Clients' projects, from initiation to completion, on time, within budget and on strategy.
Communicates with the Account Supervisor on a regular and consistent basis as to the status of the account, meetings, issues, etc.
Communicates effectively with all Agency personnel to ensure assigned projects are correctly executed, on time and within budget.
Conducts strategy review meetings for Creative and Legal/Medical.
Is ultimately responsible to Clients and Agency management for on-time execution, Legal and Medical accuracy, and satisfactory appearance of assigned communications projects.
Supervises advertising expenditures on assigned products including development of timely reports of budgeted vs actual expenditures
Provides budget guidelines to Creative and Production Teams on assigned projects.
Recommends to Clients budget revisions which adjust to budgeted levels or increase or decrease advertising spends in the face of market or competitive activities.
Qualifications
Bachelor's degree required.
Knowledge of advertising agency disciplines including creative, production, personnel management, and project management with 3 to 6 years classic-full-service health care agency experience required.
Experience in client-side marketing, marketing research or sales is desirable.
Strong interpersonal, organizational, written and oral communications skills must be demonstrated.
Strong systems organizational abilities.
Ability to put together slides, meeting planning activities and lead creative projects.
Must be solution-oriented.
Additional Information
Applicable only to applicants
Abbvie, Inc