Account Executive

Tegna Macon , GA 31201

Posted 2 months ago

Job Description:
13WMAZ-TV, a TEGNA Company, is home to employees who demonstrate an urgent, passionate and unmatched commitment to lead and revolutionize information delivery across all platforms.

We have an exciting opportunity for an Integrated Account Executive to join our dynamic and forward-thinking sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions through an integrated suite of media platforms, including television, internet, mobile and other emerging products.

This position requires an energetic and strategic entrepreneur who will champion WMAZ in the local market. As an Integrated Account Executive, you'll use a consultative selling approach to build relationships with businesses and you'll have a once-in-a-lifetime opportunity to sell a broad set of solutions from our extensive market-leading portfolio, such as:

  • Third ranked CBS affiliate in the U.S. based on in-market share of audience

  • Search Engine Marketing (SEM), Pay-Per-Click (PPC)

  • Targeted Display Advertising (Banner Advertising)

  • Web Presence Optimization, including services for Organic Search (SEO) and Social Media

  • Marketing and Reputation Management

  • Email marketing

  • OTT-Over the top services such as Sling TV

Roles and Responsibilities:

This position will be accountable for local television and digital revenue performance; working both strategically and tactically with other sales executives in the station and division.

This individual is responsible for driving new television and digital sales (by assessing and facilitating the use of best practices in solutions based selling), up-sell of existing key account advertisers, while driving retention. A top priority of the position includes executing and delivery of digital sales goals for the TEGNA's Digital Marketing product suite.

This individual needs to be adept at creating innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers.

Job Requirements

Requirements:

  • Minimum 3 years experience selling television/digital/national preferred.

  • Preferred: Bachelor's Degree in marketing or advertising.

  • Sales experience in television, digital or media industry preferred.

  • Strong problem solving and analytical skills required.

  • Excellent communicator who can communicate and sell ideas and solutions.

  • Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment.

  • Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.

  • Proficiency with Excel, Word and PowerPoint.

  • Documented record of exceeding activity and revenue goals preferred.

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

#LI-AC1


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