Account Executive

Tegna Fayetteville , AR 72701

Posted 1 week ago

KFSM is seeking a passionate and driven individual to join our team as an Account Executive. The Account Executive specializes in creating new and incremental television and digital revenue. The primary job responsibility involves identifying new prospects and presenting customized multi-media investment options. The Account Executive is also responsible for retaining and growing their developed accounts through insightful proposals, proof of performance, and maximizing all station assets. This position offers both a base salary and additional income through a rewarding commission structure.

In this role, you will:

  • Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis

  • Develop advertising solutions for new customers that deliver results. Service target accounts in your pipeline.

  • Replenish targets as these accounts become customers.

  • Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.

  • Demonstrate product knowledge and value to their customers.

  • Ability to explain the benefits of Digital (SEM, SEO, Social, Display, Email, OTT) and its integration with TV, in tandem with digital personnel.

  • Effectively negotiate with customers to meet a winning return on investment.

  • Upsell current customers by providing proof of performance and solid results.

  • Collaborate with Managers and Assistants to provide timely and accurate traffic instructions, conduct account maintenance including make-goods posts, and aging/collections.

  • In collaboration with management and sales support, create and deliver formal written and verbal presentations to clients.

  • Use CRM to manage day to day activity, build a pipeline and ensure execution.

  • Use CRM tools for projections, weekly.

Requirements

  • Passion for growing your client's business, a hunger for finding and cultivating new leads and a desire to grow your skill sets each day.

  • College Degree

  • Previous Sales or Marketing experience is a plus.

  • Ability to think and lead strategically.

  • Proven problem solver.

  • Excellent interpersonal and leadership skills.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.

TEGNA's Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

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