Overall Job Summary
The Account Executive will primarily be responsible for orchestrating the sales process from lead identification, prospect new business, maintain and grow existing client accounts and ensure sales strategies meet revenue objectives while promoting BioTelemetry products and services. He/she will build and forge strong relationships throughout their respective geographic responsibility and represent BioTelemetry Services professionally in all client and prospect interactions.
The AE will also develop and implement agreed upon sales strategies which will focus on meeting both personal and business goals of expanding customer base and growing revenue, including achieving assigned revenue targets in their territory. The AE will serve as the primary contact with all accounts in defined territory and provide updates and sales reports to the Regional Sales Director (RSD) regarding territory status, including forecasts, sales proposals and business reviews. The AE will demonstrate leadership within their peer group and lead by example to Sales Associates.
Develop and implement a territory business plan with clearly defined strategies and objectives
Drive sales revenue and overall market share inside the territory as well as nurturing existing accounts
Develop relationships with Surgeons, Physicians, Nurses, Technicians, Materials Management and other hospital administration in exploring and securing new business opportunities
Arrange appointments, equipment demonstrations and eventual sales meetings of BioTelemetry products
Communicate the company's competitive differentiation and value proposition to enhance sales and convert competitive accounts
Transport equipment / devices to potential customer facilities and conduct thorough demonstrations of BioTelemetry products and services in accordance with established techniques and user needs
Develop and maintain current information regarding market conditions, sales potentials and competition activity within assigned territory. Keep Regional Sales Director informed of all related details
Develop potential sales leads by conducting research, maintaining key industry contacts and attending trade shows and meetings
Provide weekly and / or monthly sales reports to the Regional Sales Director as directed in accordance with company standards and in a timely and consistent manner
Maintain compliance in staying within company budget guidelines with business expenses
Conduct periodic follow-ups with existing customers to ensure BioTelemetry products are performing to their satisfaction and identify opportunities to and opportunities to grow and maintain relationship
Analyze weekly sales reports around activities conducted, pipeline opportunities, new business secured and ongoing relationships confirmed and report as required to the Regional Sales Director
Education and Experience Requirements
Education: Bachelor's degree in Business Administration, Marketing or health related field; or equivalent combination of education and experience
Relevant Work Experience: Ten (10) or more years' sales experience reflecting a track record of proven success within the Medical Device and / or Biotechnology arena
Required Knowledge, Skills, and Abilities
EEO/AAP - Biotelemetry provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state or federal law.