Account Executive

NBC Universal Naples , FL 34102

Posted 1 month ago


The Account Executive is responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique marketing and advertising solutions that target a client's demographics and products/services. The Account Executive role is a sales role focused on delivering quarterly results and meeting individual and team budget requirements.

Essential Functions/Responsibilities:

  • Generate revenue to the station and its web/digital products from both traditional and non-traditional prospects in the Ft. Myers, FL market.

  • Develop revenue by focusing on "conversion" targets from competitive media including radio, print, digital, out of home, cable, events, etc.

  • Create customized solutions that will satisfy client's marketing needs and achieve a high level of results.

  • Present sales proposal and sales pitches to internal and external clients.

  • Participation in station special events is required.

  • Service and grow existing accounts. Develop and grow strong client relationships.

  • Complete tasks such as posting, weekly forecasting, reporting, new business trackers, and credit/collection of all accounts.

  • Coordinate with production crew on creating spots and assist with production as necessary.

  • Negotiate and service agency business and create and understand television metrics.


Basic Qualifications:

  • BS/BA degree in related field or equivalent work experience

  • Minimum 2 years of experience in media sales and/or marketing roles

  • Must have a valid driver's license and must have ability to drive and own a vehicle for transportation to and from client meetings on a constant basis.

Eligibility Requirements:

  • Able to work a Flexible Schedule and Shifts

  • Must be willing to work in Ft. Myers, FL

  • Must be 18 years or older

  • Must have unrestricted work authorization to work in the United States

  • Must be fluent in English and Spanish

Desired Characteristics

  • Prior sales experience in radio, television or a digital media environment

  • Solutions sell thinker with the ability to quickly understand and assess opportunities and/or problems and able to respond with creative ideas and solutions

  • Strong communication/presentation skills - oral and written

  • Excellent computer skills with MS programs: Excel, Power Point, Word and the ability to create innovative presentation decks with expertise

  • Adept at prospecting, generating proposals and closing the sale

  • Perceptive, insightful and intuitive abilities

  • Ability to creatively analyze and react to a variety of sales challenges

  • Ability to multi-task while staying organized and focused

  • Broad based knowledge of traditional and emerging media platforms

  • Innovative approach to a changing market place

  • Enthusiastic and positive team player within the organization

  • Strong verbal influencing skills

  • Competitive with a desire to win

  • Creative problem solver with strong analytical aptitude

  • Self-starter and motivator who can thrive in both corporate and start-up environments

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