Insight Global West Palm Beach, FL , Palm Beach County, FL
Posted 2 days ago
Minimum of 2 years in Automotive industry (ex; Zimmerman, Honeywell, Conquest Automotive, MJS Advertising) Experience managing and maintaining client relationships Develop and maintain an overall marketing strategy, (traditional, digital, grassroots, social, etc) Set expectations and outline goals for marketing plans. Measure ROI on a consistent basis.
Have an understanding of dealership historical data as far as sales, traffic and lead counts from our dashboard and website traffic reports from GA. Manage vendor transitions across multiple channels, i.e. website providers, call tracking vendors, PPC vendors, etc. Must be good with travel at least once a month 2-3 days overnight Day to Day Our client is in-house marketing arm of one of the nation’s leading automotive groups.
As a marketing agency they offer advertising services through various mediums; from traditional TV & radio spots to digital advertising outlets like Facebook, Google 360 Display, email marketing, etc. This position requires a developed skill set in leading a team. The AE is held ultimately accountable for all projects from concept through completion no matter how big or small.
Success largely depends on effective time management and getting the most out of each member of the team. Clear and concise communication with clients and agency staff, along with proper delegation of responsibilities within Account Executive team and agency departments, is key to success in this position.
Insight Global