Account Director

Zeta Interactive New York , NY 10007

Posted 2 months ago

Zeta owns and operates the largest opted-in prospect database. We utilize that database to deploy digital performance-based campaigns (primary email, often supported by social and programmatic) to help Fortune 500 companies acquire new customers. We handle everything in-house including but not limited to strategy, creative development, audience modeling and segmentation, deployment, optimization, reporting and attribution analysis.

Job Description:

Account Directors establish and maintain strong, strategic partnerships with the client by ensuring the successful execution of deliverables and putting forth recommendations related to applied strategy using their new customer acquisition and/or industry knowledge. They also provide thought leadership on strategic planning initiatives, and engage a cross-functional team to deliver high levels of overall service and delivery.

  • Successfully manage people and create opportunities for growth and development throughout team; coach and mentor internal team members for career growth

  • Establish strong relationship with clients to promote Zeta and our service offerings

  • Drive new business on existing accounts and participate in new business development efforts

  • Consistently demonstrate financial acumen through ensuring revenue and profitability targets are met

  • Proactively manage the business through supporting and leading staffing and resource management

Typical activities:

  • Taking a lead in clients' new customer acquisition strategies

  • Leading a team to provide a high level of client service

  • Liaising with clients at a senior level on a day-to-day basis

  • Promoting the expansion of business with existing clients

  • Working with other senior managers to generate new accounts

  • Completing projects to a specific schedule and within an agreed budget

  • Deliver incredible results to our clients

  • Using your skills to push clients creatively and strategically

Skills required:

  • Excel in a start-up like environment

  • Be an independent solution-oriented self-starter

  • An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supportive, empowering and positive attitude

  • 7+ years in professional client relationship management

  • Bachelor's degree required

  • A background in advertising, media or marketing

  • Deep experience with Email process & execution

  • Acquisition

  • Execution, including deployment best practices

  • Understanding of data analytics for multi-channel results and analysis

  • Ability to lead team (internal and client); we need someone with very high EQ who can push the team, tackle higher level escalations

  • The ability to plan and strategize at a senior level

  • A persuasive and confident approach to client projects

  • Excellent written and oral communication skills

  • Insane attention to detail and client needs, while moving quickly and efficiently

  • Strong Excel skills

  • Travel Required

#LI-MC1

About Zeta Global

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels

  • Email, Display, Social, Search and Mobile

  • Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.


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Account Director

Zeta Interactive