Account Director

Targetbase Raleigh , NC 27611

Posted 3 months ago


The Account Director (AD) is the right hand to the Vice President and/or Group Account Director (GAD). He/she is responsible for providing the overall development of assigned clients' business through the selling of effective marketing strategies and application of marketing knowledge. The Account Director is responsible for both the client and Targetbase strategy for a significant portion of business, building strong ongoing relationships with the client, ensuring a high level of client satisfaction, and providing profitable results.


  • Maintains and nurtures a thorough understanding of clients' businesses, brands, customers, and competitive environments in order to contribute to the development of solutions for their business and, more important, ensure that solutions/products align with the clients' business needs and the goals of the project and Targetbase standards

  • Acts as a trusted business partner for the client and competency leads; provides the client with sound business counsel on most RM-related topics

  • Is visible, involved, available, and cooperative with both internal and external client teams

  • Takes ownership of the scope brief; handles all elements related to the briefing process to ensure flawless execution

  • Improves the quality and effectiveness of products

  • Plays an active role in the implementation of activities on client accounts that are facilitated by the client lead

  • Attends and participates in client briefs, client presentations, and attends client research as needed

  • Keeps manager informed of key decisions and progress on their account(s

  • Develops strong relationships with mid-level clients and is viewed as an indispensable member to overall team

  • Builds mid-level and senior relationships with each of the Targetbase competencies (SBA, Strategy, Technology, and Creative) that assist in the completion of client projects

  • Works closely with each competency within Targetbase that is involved with assigned client accounts; is involved and available to answer or track down answers for the client

  • Acts as the liaison between the client and Targetbase for feedback on all aspects of execution, including the completion of all key milestones for each of the stakeholders within Targetbase

  • Tracks all client revenue; coordinates all budgeting and forecasting on all client-related projects

  • Manages all internal costs with accountability for on-budget delivery

  • Identifies incremental revenue/account growth opportunities; actively assists the VP/GAD in selling incremental fees and work, which extends beyond the current scope

  • Monitors and adjusts resource staffing plans, if needed

  • Shares responsibility to ensure that Targetbase produces all client work with the highest level of quality, on time and on budget

  • Takes an active role in developing direct reports (if applicable), providing mentorship and a positive work environment; assists in conducting performance reviews, as appropriate


  • Minimum of 7 years of experience in a client service role in an agency with a focus on relationship/direct advertising

  • Track record of applying strong strategic knowledge of direct/target marketing

  • Track record of building strong, long-term client relationships

  • Category experience is a strong asset and is preferred

  • Experienced people manager, demonstrating strong mentoring abilities

  • Bachelor's Degree (or higher) in Business Marketing or Advertising is preferred


  • Solid understanding of marketing service providers (MSPs)

  • Solid understanding of direct-to-consumer channels and current marketplace

  • Able to build effective and long-lasting relationships

  • Able to think and act on his/her feet

  • Able to manage and motivate others

  • Excellent problem-solving skills

  • Able to maintain composure in high-stress situations and effectively manage crisis

  • Highly developed interpersonal and communication skills, including effective and active listening skills

  • Demonstrated fiscal management skills

  • Superior organizational and time management skills with a strong attention to detail

  • Demonstrated strategic thinker

  • Demonstrated ability to lead a business

  • Able to design and deliver presentations within client's brand

  • Proficient with Microsoft Office

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Account Director