Bentley Brand Communications Specialist
Audi Of America
Posted 9 months ago
See if you are a match! See how well your resume matches up to this job
Together we are extraordinary. W.O. Bentley founded Bentley Motors in order to "build a fast car, a good car, the best in its class". That desire has remained at the heart of Bentley's vision ever since. 100 years later, Bentley Motors is known globally for creating cars with an unrivalled blend of performance and luxury through the use of the finest craftsmanship and materials. The story of Bentley wouldn't be the same without exceptional talent. We believe in exposure to cutting edge and best practices and in providing workplace flexibility so we can maintain an engaged and invigorated workforce. Because of what we do, we are proud to be Great Place to Work-Certified. Together we are exceptional.
The Brand and Communications Specialist is responsible for several important brand and communications areas, including brand-to-brand relationships, brand-to-influential personality relationships, and reaching desired audiences through experiential activations
This position reports to and works with the Sr. Manager, Communications and Experience to create a proactive agenda and annual narrative aimed at raising the brand's visibility to external audiences and core constituents, including UHNWI and HNWI groups, media, employees, prospects, consumers and dealers
The role will achieve these goals by developing strong relationships with representatives of events, influentials, and other brands.
Develop brand experiential activation, such as creative programming for the Monterey Car Week, V Foundation sponsorship, and other brand consumer events, and co-sponsored events. This person will support media programming, as needed
Assist strategy development for brand-to-brand relationships and lead the day-to-day effort to identify and work with brands that can offer greater reach to audience groups than Bentley can do alone. This person will work to develop these relationships based on a well-developed rationale for brand-to-brand tie ups. This person will have responsibility for developing the rationale and the plan to leverage the relationship across the PESO model (Paid, Earned, Shared, and Owned)
Manage and maintain all Americas sponsorship opportunities. He or she will work to identify brand appropriate events and functions, assess ROI, and make recommendations to the MarCom leadership team, including assessing all inbound requests for Bentley support or sponsorship
Support the brand's Communications efforts tied to senior executive appearances, such as interviews, speeches, thought leadership panel discussions, and other public forums
Collaborate with all MarCom colleagues and with the Global Marketing and Communications teams to develop communications strategies that enhance the brand reputation through the advertising, marketing, experiential events, and vehicle and luxury services launch/introduction events
Identify influential personalities who reach our desired audiences and recommend how to reach and create a relationship with these personalities. UNHWI brand reputation management.
Education & Experience
Bachelor's Degree Required, preferably in Communications, Journalism, or an associated area, or work experience demonstrating command the relevant
Master's Degree preferred
Minimum 6 years professional experience, preferably in a Sales, Marketing, or a commercial role
Preferred Automotive Industry experience, not essential
Practical & Technical Knowledge
Analytical & conceptual thinking - using logic and reason, creative and strategic
Communication skills - interpersonal, presentation and written
Integration - joining people, processes or systems
Influencing and negotiation skills
Accountable & Self-motivated
Computer savvy - skilled in the use of software
Skills & Qualifications
Journalism and business communications writing skills
Strategic communication planning and execution
Event planning and execution
Media relationships (desired)
Demonstrated ability to confidently interact with media across all platforms
Social Media acumen, strong story-telling and ability to recognize and/or develop innovative ideas; deep understanding of social technologies and practices
Demonstrated passion for Luxury business and/or Bentley brand
Events strategy, execution, project management
Experience in Luxury, Automotive or Technology companies (desired)
Ability to travel, 35% to 50% of annual schedule, including occasionally over weekends.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Find Similar Jobs