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Marketing Communications Manager

Seneca Resources Birmingham Alabama, 35201

Position Title: Marketing Communications Manager Location: Birmingham, Alabama

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Print & Marketing Supervisor

Staples Birmingham AL, 35202

Description Position Summary: Responsible for creating and maintaining a successful Inspired Selling culture in the Copy & P...

Posted Yesterday

Description Position Summary: Responsible for creating and maintaining a successful Inspired Selling culture in the Copy & Print Center that is committed to delivering results by providing solutions to customers by managing relationships. This critical role is accountable for achieving key metrics to include profitable sales and margin, customer satisfaction (including quality production), associate satisfaction and turnover reduction. Serve as the leader for the Copy & Print department. General Purpose: Drive profitable sales growth through team development, quality production and operational effectiveness. Role Qualification: * Leadership: Proven track record of leading a selling operation (i.e., financial acumen, sales principles and strategy execution) * People: Confidence in leading a department and promoting a culture that consistently exceed customer & company expectations (i.e., train, develop, coach, stretch) * Selling: Exhibits inspired or advanced level of selling behaviors in all interactions with business customers (i.e., in person, via phone or email). Experience using financial metrics to increase profitable sales (more sales, less waste). Uses Salesforce regularly to maintain and grow relationships with business customers. * Print Production: Experience working in a selling & production environment. Passion for technology, production, workflows * Operations: Experience managing multiple priorities and leading the execution of operational tasks. Flexible and adaptable to change current or institute new processes as the Copy & Print business grows. Willingness to work a flexible schedule to meet the customer and business needs Position Responsibilities: * Leadership: Serves as a leader within the retail organization with direct accountability to the Copy & Print Center. Runs a profitable, efficient and effective sales operation through effective people management. Provides feedback and coaching to all Copy & Print associates to build strength, relationships and capability. Takes personal accountability for the retention, development and performance of the CPC team. Partners with General Manager and Sales and Services Manager on Business Discount Program and additional programs as needed. Communicates regularly with copy and print team, store managers and is regularly networking with all associates in order to grow book of business. * People: Involved in the selection, recruitment and performance assessments of CPC associates * Selling: Champions Copy & Print selling programs; Exhibit and Inspired Selling behaviors in all interactions and communications with customers, associates and management and coaches team of associates to do the same; Serves as a Selling and Service role model for whole store. Achieve all sales & service goals and drives DPT through presenting solutions and rigorous utilization of Salesforce.com to grow relationships that result in BDP Net Incremental sales. Respond and resolve customer requests and concerns * Print Production: Oversees print production to ensure customers receive quality jobs done right the first time. Follows the Copy & Print Quality First process, a proven production workflow. Conduct Daily Quality Walks every shift and provide positive reinforcement and coaching for deficiencies * Operations: Responsible to make sure all operational policies and processes are followed (i.e., machine maintenance, supplies, click counts, UPS reconciliation). When possible, delegates operational tasks to Copy & Print team. Active in copy & print associate scheduling process. Stay current on new Copy and Print technologies, products and services. High degree of comfort working with production machinery and customer management systems including Salesforce.com. High integrity and ethical behavior as a keyholder for the store Qualifications Essential Skills and Experience: * Managing Execution - Strives for perfect quality on all orders from preproduction through post production. Aligns own work plan with core plans and processes of the department; Holds people accountable for achieving goals and conveys clear expectations * Focus on Service - Experience selling to business customers; Service oriented coaching. * Engage & Inspire - Team player; Considers recognition a must in any work environment Developing Others and Team Capabilities Provide training, coaching, feedback and guidance to enhance individual and team behavior and skill development. Projects a positive image and serves as a role model for others * Listens Attentively - Is fully engaged in conversation when working with customers * Build Relationship - Demonstrate a genuine interest in people, their business and print/office supply needs. Create and cultivate a web of relationships with people across a variety of functions and locations within Staples. Teaches new associates and team skills to engage with customers to identify and solve their needs * Drive for Results - Accountable for Copy & Print sales, margin, retention and overall satisfaction. Puts in sustained effort to accomplish desired results. Experience and interest in using reports and metrics to shape vision, goals/objectives * Adaptability - Flexible and adaptable to change current path based on customer need or new process/system. Remains calm/reasonable amidst tense/stressful situations * Leveraging Diversity - Works cooperatively with people who have different backgrounds, knowledge, styles, talents, perspectives, values and beliefs Basic Skills and Experience: * Must have basic computer skills * Three to Five year of key holder experience within a retail environment preferred Reporting to this Person: No direct reports environment Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law. Staples

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Marketing Analytics Decision Scientist

Regions Financial Corporation Birmingham AL, 35202

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in ...

Posted 3 days ago

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored for a set period of time. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, the Big Data/Predictive Analytics Analyst answers deep-lying questions and uncovers new opportunities by leveraging analytic practices to design, build new, creative, high impact analytic solutions. Researches, designs, implements and validates algorithms to analyze diverse sources of data to achieve targeted outcomes. Responsibilities * Works with business leaders to identify high impact opportunities * Manages projects to timely conclusions * Communicates analytic findings to diverse audiences * Works with Information Technology (IT) to access, explore and condition data * Implement and validate analytic solutions * Develop and deploy solutions using data analysis, data mining, optimization tools, machine learning techniques and statistics * Associates at this level are typically exhibiting strong basic executional capabilities and will begin to take on more responsibility; may partner with more experienced staff for complex issues This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Minimum Requirements * Masters degree in operations research, applied statistics, data mining, machine learning or related quantitative discipline * Seven (7) years experience with big data, data management platform (DMP), and real-time decision systems Preferences * Ph.D. in operations research, applied statistics, data mining, machine learning or related quantitative discipline Skills and Competencies * Strong business acumen with the ability to communicate with both business and IT leaders * Deep understanding of statistical and predictive modeling concepts, machine learning approaches, clustering and classification techniques, and recommendation and optimization algorithms * Expertise in analyzing large, complex, multi-dimensional datasets using a variety of tools like Statistical Analysis System (SAS), R or Statistical Package for the Social Sciences (SPSS) * Comfortable with both relational databases and Hadoop-based data mining frameworks * Advanced SQL skills and familiarity with Python, Java, C/C++, etc. * Strong communication skills through data visualizations, written and oral presentations * Experience interacting with business, technical and quantitative groups * Ability to work closely with internal and external partners * Focus is on resolution of complex problems or transactions, where expertise is required to interpret against policies, guidelines or processes Additional Preferences * Five years statistical analysis or analytic modeling experience * Experience developing and delivering executive level presentations summarizing outcomes and future recommendations for marketing programs. * Experience mining transaction streams * E-Commerce experience * Experience with real-time decision systems working with stakeholders in the implementation, monitoring and optimization of real-time, inbound marketing strategies and capabilities. Location:Birmingham, Alabama EEO/AA/Minorities/Females/Disabled/Veterans

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Marketing Business Transformation Manager

Regions Financial Corporation Birmingham AL, 35202

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in ...

Posted 3 days ago

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored for a set period of time. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, the Marketing Business Transformation Manager is the manager of ROSIE and the Team Lead of the ROSIE team. (Rosie is Region Marketing's Centralized Decisioning Program which delivers contextually aware, relevant and personalized next best actions to customers across all channels.) Develops and implements inbound marketing plans across channels and business groups based on understanding the business group goals and customer needs. . Primary Responsibilities * Identifies customer needs, understands bank goals and strategic direction and translates needs into business requirements and marketing strategies to continually evolve ROSIE * Partners with Channels, business groups, Marketing Analytics Team and Finance to implement the business and marketing strategies within ROSIE; while leveraging the unique ROSIE structure of context, machine learning, event processing and prioritization * Maintains the ROSIE governance structure which includes both project and program groups and ranges in focus from tactical implementation teams to contextual orchestrations to strategic ideas * Oversees the decisioning process with the Marketing Analytics team and collaborating on the development of a roadmap for continual improvement of the process through machine learning and modeling to ensure ROSIE continues to work "smarter" and produce incremental contributions. Oversees test and learn plans * Collaborates with Marketing Analytics team to develop evolving key performance indicators (KPIs) which will vary with ROSIE's maturity, the channel and the Business Group * Leads for a team of two Marketing Customer Interaction Analyst and Marketing Channel Strategist and collaborates with other dedicated resources in Marketing Analytics, Campaign Operations and Information Technology * Conducts business, industry, and competitive analysis on a regular cadence and provides industry benchmarking related to centralized Decisioning/real-time customer interaction strategies and programs and a roadmap for continuous improvement and growth This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. This position is incentive eligible. Requirements * Bachelors degree in a related field * Five (5 ) years in a decisioning science field or ten (10) years in Marketing, banking analytics or related experience * Working knowledge of outbound, inbound marketing strategies and digital marketing tools and technologies Preferences * Masters in Business Administration or post graduate degree Skills and Competencies * Strong communications and analytical skills * Ability to develop plans which are data/research driven, founded with strong assumptions which have a positive return on investment * Extensive planning skills; ability to manage multiple initiatives, planning the details while working toward the big picture * Ability to consume, synthesize, and present key data-driven insights related to outcomes of marketing technology initiatives Location:Birmingham, Alabama EEO/AA/Minorities/Females/Disabled/Veterans

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Inbound Marketing Specialist

Regions Financial Corporation Birmingham AL, 35202

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in ...

Posted 3 days ago

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored for a set period of time. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, this position provides decision support and direct marketing campaign execution to support marketing needs for the company Primary Responsibilities * Implements traditional direct marketing campaigns and customer centric communications including marketing incentive fulfillment * Uses IBM Campaign (formally known as Unica) and SQL to create targeted marketing campaign files * Transfers data to and from internal and external partners for campaign implementation * Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications * Confirms accurate and complete understanding of requirements and seek clarification where needed * Designs, builds, audits (quality control), and executes marketing campaigns and incentive fulfillment to specifications within expected timeframes * Ensures marketing offers are provided to downstream operational systems * Acts as subject matter and data expert * Develops standards to streamline campaign development * Creates campaign waterfall reports and explains/discusses with key stakeholders * Identifies campaign audience members that are eligible for campaign offer fulfillment and ensures customers receive incentives on time * Responsible for correctness and quality of campaigns and incentive fulfillment * Develop automated campaigns * Provide mentoring, guidance and support to team members * Take on special projects This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay. Requirements * Bachelors degree * Six years of marketing experience Skills and Competencies * Strong understanding of database marketing techniques and complex relational database systems * Knowledge of financial services industry, products, services, and data * Strong knowledge of IBM Campaign workflow processes * Advanced with SQL * Ability to handle multiple projects * Good communication skills; ability to speak efficiently with both business and technical stakeholders Preferences * Marketing or Technical degree * Experience with SAS Enterprise Guide * Experience with IBM Interact Additional Responsibilities * Implement and support existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes * Monitor and track system and marketing interaction performance using established key metrics and performance indicators. Review ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics. * Additional Preferences * Must be proactive, demonstrate initiative * Consultative skills, including the ability to understand and apply customer requirements, including drawing out unforeseen implications and making recommendations for design, the ability to define design reasoning, and understanding potential impacts of design requirements * Strong analytical skills to decipher business need and devise innovative solutions * Ability to manage multiple assignments simultaneously and resolve incomplete tasks * Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast paced environment * Ability to work autonomously and in a team environment * Working knowledge of outbound, inbound, and digital marketing tools, technologies, and strategies * Ability to influence others This position will work daily with IBM Interact and work with real-time decisioning inbound marketing campaigns Location:Birmingham, Alabama EEO/AA/Minorities/Females/Disabled/Veterans

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Marketing Campaign Specialist

Regions Financial Corporation Birmingham AL, 35202

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in ...

Posted 3 days ago

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored for a set period of time. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, this position provides decision support and direct marketing campaign execution to support marketing needs for the company. Primary Responsibilities * Implements traditional direct marketing campaigns and customer centric communications including marketing incentive fulfillment * Uses IBM Campaign (formally known as Unica) and SQL to create targeted marketing campaign files * Transfers data to and from internal and external partners for campaign implementation * Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications * Confirms accurate and complete understanding of requirements and seek clarification where needed * Designs, builds, audits (quality control), and executes marketing campaigns and incentive fulfillment to specifications within expected timeframes * Ensures marketing offers are provided to downstream operational systems * Acts as subject matter and data expert * Develops standards to streamline campaign development * Creates campaign waterfall reports and explains/discusses with key stakeholders * Identifies campaign audience members that are eligible for campaign offer fulfillment and ensures customers receive incentives on time * Responsible for correctness and quality of campaigns and incentive fulfillment This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay. Requirements * Bachelors degree * Two years of marketing experience Skills and Competencies * Solid understanding of database marketing techniques and complex relational database systems * Knowledge of financial services industry, products, services, and data * Solid knowledge of IBM Campaign workflow processes * Proficient with SQL * Ability to handle multiple projects * Good communication skills; ability to speak efficiently with both business and technical stakeholders Preferences * Marketing or Technical degree * Experience with SAS Enterprise Guide Location:Birmingham, Alabama EEO/AA/Minorities/Females/Disabled/Veterans

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Marketing Digital Strategist

Regions Financial Corporation Birmingham AL, 35202

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in ...

Posted 4 days ago

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored for a set period of time. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results. Primary Responsibilities * Gathers, synthesizes, and applies digital insights to inform strategies. * Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels. These channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video. * Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives. * Ensures alignment of digital media and messaging across all channels. * Develops success metrics, and track performance against goals and budget. Leverage Media Mix Modeling (Marketing Evolution) and Cross-Channel Attribution (TBD) tools to provide reporting and optimization recommendations. * Responsible for the management of the digital tools and technologies data management platform (DMP) and the methods by which the platforms can be used to effectively accomplish business objectives. * Evaluates emerging technologies and provide thought leadership and perspective for adoption where appropriate. * Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs. * Ensures digital strategies are executed within strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels. * Manages the media verification tools and the methods by which the platforms monitor digital media quality (brand safety, fraud and viewability). This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Requirements * Bachelors degree in Marketing or another related field * Five (5) years of paid media experience, advertising agency or media services company experience a plus Preferences * Experience in the oversight and management of media campaigns across several channels. * Must demonstrate a deep understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video. * Experience executing out of home, print, radio, and television campaigns. * One (1) year working with a (DMP) with experience managing data and building audiences * Must demonstrate the ability to effectively communicate both technical and non-technical information between internal and external teams, combined with the ability to collaborate across functions. * Finesse and ability to influence and build strong working relationships with colleagues at all levels, including marketers without direct nor extensive experience in paid media. * Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized. * Strong analytical skill set, capable of analyzing and reacting to digital performance data and its role within all media plans. Location:Birmingham, Alabama EEO/AA/Minorities/Females/Disabled/Veterans

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Digital Marketing Manager- Relocation Assistance Offered

Southern Veterinary Partners Birmingham AL, 35201

Do you want to drive insights that impact how veterinary hospitals interact with pet owners on a daily basis? Is it exciting ...

Posted 1 week ago

Do you want to drive insights that impact how veterinary hospitals interact with pet owners on a daily basis? Is it exciting for you to look at a marketing campaign to identify and test improvements? Do you think of small things that can enhance the user experience in online platforms and want to test them immediately? Does it excite you to be part of a rapidly growing company: one that has doubled in size every 9 months, grown 2000% in the last 3 years and has been recognized with several awards from organizations such as Auburn University (Top Tigers) and Birmingham Business Journal (Fast Track 30)? With nearly 100 hospitals and over a million patient visits, that means we have a lot of data to analyze and funnels to optimize. We need someone like you to help us answer questions like: “What communication cadence makes a pet owner most likely to help their pet receive the preventative care they deserve?” We want to know which things move the needle, and more importantly, which things don’t. We want someone like you to help us drive all of this, making sure we have robust optimization tests that allow us to uncover important nuggets of insight from test results - resulting in healthier, happier pets. ESSENTIAL FUNCTIONS AND DUTIES<ul> <li>Lead and manage the digital campaign delivery roadmap for hospitals, ensuring that we’re driving value, innovation, cross-channel alignment, and most importantly pet visits.</li> <li>Produce data-driven insights that impact when and how investments are made in marketing activities; impacting the business in our veterinary hospitals.</li> <li>Champion business needs and goals into effective A/B and multivariate test plans, including defining test criteria and method, metrics, creating and executing tests, and recommendations based on outcomes. Ensure findings are properly documented and incorporated into future activities. Test assets include web pages, email templates, offers, content and other applicable marketing assets.</li> <li>Drive effort to improve conversion from lead to first time client to repeat client through marketing efforts (web, social, email, text, and other identified channels).</li> <li>Collaborate with other stakeholders to ensure online content corresponds with other pet owner communications.</li> <li>Provide quarterly new client acquisition assessment at a hospital level including cost to acquire and mode of acquisition; providing direction for individualized hospital marketing activities.</li> <li>Publish marketing metrics and actionable data to operations teams on a regular basis.</li> </ul>Requirements<ul> <li>Knowledge and experience in current online marketing strategies, including SEM, SEO, online reputation management, and social media management.</li> <li>Proficiency utilizing content management systems.</li> </ul> <ul> <li>Ability to conduct analyses and visualize data using Power BI and Excel.</li> <li>Advanced experience conversion rate optimization and executing A/B and/or full funnel tests.</li> <li>Ability to work in a fast-paced, unstructured and dynamic environment.</li> <li>Excellent communications and facilitation skills to build relationships and foster trust at all organizational levels.</li> <li>Direct response copywriting expertise is a plus.</li> <li>Bachelor’s Degree and 3+ years relevant experience.</li> <li>Experience in the veterinary, retail and/or healthcare field(s) is a plus.</li> </ul>BenefitsAs a full-time SVP team member, you and your family will have access to a range of benefits to include: Health Care Plan (medical, dental & vision), Retirement Plan to ensure your future self is covered too, Life Insurance, Paid Time Off (vacation & public holidays) because we work hard and play hard, Telemedicine for when life throws you lemons, Short-Term Disability for when life throws you more lemons, Discounted Veterinary Care for your four-legged family members, and more! Plus, we offer fun perks like FREE lunches on Fridays and happy hours and social get-togethers celebrated in the office! SVP is willing to provide relocation assistance for this position, if applicable.

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Digital Marketing Manager

Southern Veterinary Partners Birmingham AL, 35201

Do you want to drive insights that impact how veterinary hospitals interact with pet owners on a daily basis? Is it exciting ...

Posted 1 week ago

Do you want to drive insights that impact how veterinary hospitals interact with pet owners on a daily basis? Is it exciting for you to look at a marketing campaign to identify and test improvements? Do you think of small things that can enhance the user experience in online platforms and want to test them immediately? Does it excite you to be part of a rapidly growing company: one that has doubled in size every 9 months, grown 2000% in the last 3 years and has been recognized with several awards from organizations such as Auburn University (Top Tigers) and Birmingham Business Journal (Fast Track 30)? With nearly 100 hospitals and over a million patient visits, that means we have a lot of data to analyze and funnels to optimize. We need someone like you to help us answer questions like: “What communication cadence makes a pet owner most likely to help their pet receive the preventative care they deserve?” We want to know which things move the needle, and more importantly, which things don’t. We want someone like you to help us drive all of this, making sure we have robust optimization tests that allow us to uncover important nuggets of insight from test results - resulting in healthier, happier pets. ESSENTIAL FUNCTIONS AND DUTIES<ul> <li>Lead and manage the digital campaign delivery roadmap for hospitals, ensuring that we’re driving value, innovation, cross-channel alignment, and most importantly pet visits.</li> <li>Produce data-driven insights that impact when and how investments are made in marketing activities; impacting the business in our veterinary hospitals.</li> <li>Champion business needs and goals into effective A/B and multivariate test plans, including defining test criteria and method, metrics, creating and executing tests, and recommendations based on outcomes. Ensure findings are properly documented and incorporated into future activities. Test assets include web pages, email templates, offers, content and other applicable marketing assets.</li> <li>Drive effort to improve conversion from lead to first time client to repeat client through marketing efforts (web, social, email, text, and other identified channels).</li> <li>Collaborate with other stakeholders to ensure online content corresponds with other pet owner communications.</li> <li>Provide quarterly new client acquisition assessment at a hospital level including cost to acquire and mode of acquisition; providing direction for individualized hospital marketing activities.</li> <li>Publish marketing metrics and actionable data to operations teams on a regular basis.</li> </ul>Requirements<ul> <li>Knowledge and experience in current online marketing strategies, including SEM, SEO, online reputation management, and social media management.</li> <li>Proficiency utilizing content management systems.</li> </ul> <ul> <li>Ability to conduct analyses and visualize data using Power BI and Excel.</li> <li>Advanced experience conversion rate optimization and executing A/B and/or full funnel tests.</li> <li>Ability to work in a fast-paced, unstructured and dynamic environment.</li> <li>Excellent communications and facilitation skills to build relationships and foster trust at all organizational levels.</li> <li>Direct response copywriting expertise is a plus.</li> <li>Bachelor’s Degree and 3+ years relevant experience.</li> <li>Experience in the veterinary, retail and/or healthcare field(s) is a plus.</li> </ul>BenefitsAs a full-time SVP team member, you and your family will have access to a range of benefits to include: Health Care Plan (medical, dental & vision), Retirement Plan to ensure your future self is covered too, Life Insurance, Paid Time Off (vacation & public holidays) because we work hard and play hard, Telemedicine for when life throws you lemons, Short-Term Disability for when life throws you more lemons, Discounted Veterinary Care for your four-legged family members, and more! Plus, we offer fun perks like FREE lunches on Fridays and happy hours and social get-togethers celebrated in the office! SVP is willing to provide relocation assistance for this position, if applicable.

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Print & Marketing Associate

Staples Birmingham AL, 35202

Description Position Summary: The Copy and Print Associate is responsible for cultivating relationships with customers, spec...

Posted 2 weeks ago

Description Position Summary: The Copy and Print Associate is responsible for cultivating relationships with customers, specifically Small Business customers that result in the opportunity to assess and provide copy and print solutions that exceeds their needs. The Associate is tasked with managing multiple and competing priorities while providing outstanding consultative interaction, producing top quality finished products and an establishing an opportunity to build future business with the customer. The Associate is expected to possess extensive knowledge of the product assortments available to customers and recognize the opportunity to sample and advise the customer on these offerings. The Copy & Print Associate is accountable for demonstrating these behaviors and positively contributing to key business metrics. Reports to: Sales and Service Manager. Essential Skills and Experience: * Building Relationships: Expertly skilled at comfortably connecting with customers in an open and informative way that supports the establishment of a Trusted Advisor relationship between the customer and Staples. Curious about the customer's business and needs beyond the initial transaction and is comfortable leveraging this trusted relationship to offer and provide solutions to support the customer's copy and print needs. Additionally works collaboratively with peers to ensure the department and customer's needs are met * Focus on Service - Anticipate Service Needs: Demonstrates a passion for engaging with customers with the intent to identify and meet the customer's needs. Consistently seeks out ways to provide service and solutions that will positively impact the customer's experience and ensure Staples is always the customer's first choice in all copy and print solutions. Recognizes the value of anticipating a customer's business needs and thinking creatively to offer solutions to meet those needs. Ensures an inviting environment for customers by maintaining a neat, clean and organized center * Adaptability: Thrives in a fast paced complex working environment. Is comfortable balancing competing priorities and flexing between many tasks at a given time. Is able to effectively prioritize and manage tasks and timelines to meet the customer's needs. Remains calm during tense situation; demonstrates "grace under pressure". Flexible "can do" attitude * Listening Attentively: Demonstrates a genuine interest in the customer and asks questions and actively listens for information to understand their business and copy and print needs. Able to understand the customer's need and translate into value added solutions * Manage Execution: Passionate about producing top quality products within the time specifications the customer requires. Capitalizes on the order intake process as an opportunity to consult with the customer to understand the needs and make suggests that would enhance the final product. Is skilled at the intake process and managing details in a complex work environment. Recognizes the importance professionally finished quality product has on our customer' business and is never happy with "good enough". Comfortable with juggling multiple projects and customers at any given time and can easily shift priority when the need arises. Adheres to any copy and print processes and procedures to ensure the highest degree of efficiency is practices in the copy and print center * Drive for Results: Has a focus and desire to consistently take measures that will result in the success of the copy and print center. Recognizes the correlation between providing customers solutions to their business needs and driving key metrics * Diversity: Works cooperatively with people who have different backgrounds, knowledge, styles, talents, perspectives, values, beliefs Qualifications Basic Qualifications: * Previous experience working in a customer service environment * Basic computer skills including: Open, save and send electronic files; experience using email; basic knowledge of Microsoft Word (or similar programs) * Able to work a flexible schedule Preferred Skills & Experience: * Experience working in a retail and/or fast paced customer environment; Experience in Copy and Print a plus * Computer Skills: Experience with all Microsoft Office (or similar) programs including Word, PowerPoint and Excel * Skilled with desktop publishing software including Adobe and Publisher * Willingness and preference to follow processes, safety standards and policies Reporting to this Person: No direct reports Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law. Staples

Marketing Communications Manager

Print & Marketing Supervisor

Marketing Analytics Decision Scientist

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Marketing Business Transformation Manager

Inbound Marketing Specialist

Marketing Campaign Specialist

Marketing Digital Strategist

Digital Marketing Manager- Relocation Assistance Offered

Digital Marketing Manager

Print & Marketing Associate

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Marketing Communications Manager

Print & Marketing Supervisor

Marketing Analytics Decision Scientist

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Marketing Business Transformation Manager

Inbound Marketing Specialist

Marketing Campaign Specialist

Marketing Digital Strategist

Digital Marketing Manager- Relocation Assistance Offered

Digital Marketing Manager

Print & Marketing Associate

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